"What if they don't care about the library?"

"What if they don't care about library?" For me, this is one of the biggest questions of Participatory Librarianship/New Librarianship.

Based on my old America/China dichotomy, American libraries shouldn't have this problem, because libraries here have a much bigger user base. But after I came here, I realized that this was actually a problem here. I even heard this question in IST511 given by Professor Lankes.

But even so, this is a larger problem in China.

I heard a lot about how Chinese people don't care about libraries, public or academic ones. For example, some people just complain about why the libraries cannot offer some very specific resources, which, in fact, are offered by these libraries. This case is far from the worst. What's worse is that a huge number of people have no idea what a library is; they come to the libraries to buy books. Or worse, they don't know anything about a library.

Chinese libraries are doing marketing, in various ways. But even the best examples may not work effectively, because, guess what, people don't care. That's what I heard from some librarians from Tsinghua University Library, which is one of the best libraries in China and just won the 10th IFLA International Marketing Award earlier this year. Moreover, a large number of Chinese libraries are using Sina Weibo as a way to promote the libraries. Except for few ones, most of these libraries are suffering from either "echo chamber effect" or meaninglessly few followers. In this term, I definitely agree with Dave that marketing itself cannot make a difference.

Back to 511. In class, when one of my classmates asked Dave what if library members don't care about the library. I think Dave made a good point that we should try to find a way to make them care, either by working harder, or by finding what they need or care about, beyond libraries. So here comes the boundary of 511, since it's only about the worldview rather than any real world skills needed by a librarian, I still don't know how to actually make members care, but at least I know there is a direction that may work. That's why I look forward to the "Library Planning, Marketing, and Assessment" class next semester.